After Effects Tutorial: Export for Instagram

 Instagram has become a popular platform for sharing videos and motion graphics. To ensure your After Effects projects look their best on Instagram, it’s essential to export them using the correct settings. This tutorial will guide you through the process of exporting your After Effects projects specifically for Instagram.

Step 1: Create a New Composition

In After Effects, open the project containing the composition you want to export for Instagram. If you haven’t already, create a new composition that meets Instagram’s video specifications. Instagram recommends using a resolution of 1080 pixels by 1080 pixels for square videos and 1920 pixels by 1080 pixels for landscape videos. You can also use a custom resolution, but keep in mind that larger resolutions will result in larger file sizes.

Step 2: Select the Export Option

Go to File > Export and choose Add to Adobe Media Encoder. This will open the Adobe Media Encoder application, where you can fine-tune the export settings for your video.

Step 3: Choose the Instagram Preset

In the Adobe Media Encoder, click on the Preset Browser panel. In the search bar, type Instagram. You will see a variety of presets optimized for Instagram’s video playback. Choose the preset that matches the resolution and frame rate of your composition. For example, if your composition is 1080 pixels by 1080 pixels at 24 frames per second, choose the Instagram 1080p 24fps preset.

Step 4: Adjust Output Settings

If you need to make any adjustments to the output settings, you can do so in the Output panel. Make sure the Format is set to H.264. For bitrate, a good starting point is 10 Mbps for 1080p videos and 8 Mbps for 720p videos. You can adjust the bitrate higher or lower depending on the complexity of your video.

Step 5: Specify the Output File

Click on the Output File field and enter the desired location and filename for your exported video. Make sure the file extension is set to .mp4.

Step 6: Start the Export

Click the green Queue button at the bottom of the Adobe Media Encoder window. This will start the export process. The export time will depend on the length of your video and the complexity of your effects.

Step 7: Upload to Instagram

Once the export is complete, you can upload the video to Instagram. Go to the Instagram app on your mobile device and tap the + button. Select Video from the options and choose the exported video file. Add a caption and other details, and then tap Share to publish your video on Instagram.


By following these steps, you can ensure that your After Effects projects look their best when exported for Instagram. Instagram is a fantastic platform for sharing your creative work with the world, and by using the correct export settings, you can make sure that your videos are always seen in their best light.

I hope this tutorial was helpful. If you have any questions, please feel free to leave a comment below.


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