After Effects Tutorial: Export For Facebook

 Facebook is a popular social media platform for sharing videos and motion graphics. To ensure your After Effects projects look their best on Facebook, it’s essential to export them using the correct settings. This tutorial will guide you through the process of exporting your After Effects projects specifically for Facebook.

Step 1: Create a New Composition

In After Effects, open the project containing the composition you want to export for Facebook. If you haven’t already, create a new composition that meets Facebook’s video specifications. Facebook recommends using a resolution of 1080 pixels by 1080 pixels for square videos and 1920 pixels by 1080 pixels for landscape videos. You can also use a custom resolution, but keep in mind that larger resolutions will result in larger file sizes.

Step 2: Select the Export Option

Go to File > Export and choose Add to Adobe Media Encoder. This will open the Adobe Media Encoder application, where you can fine-tune the export settings for your video.

Step 3: Choose the Facebook Preset

In the Adobe Media Encoder, click on the Preset Browser panel. In the search bar, type Facebook. You will see a variety of presets optimized for Facebook’s video playback. Choose the preset that matches the resolution and frame rate of your composition. For example, if your composition is 1080 pixels by 1080 pixels at 24 frames per second, choose the Facebook 1080p 24fps preset.

Step 4: Adjust Output Settings

If you need to make any adjustments to the output settings, you can do so in the Output panel. Make sure the Format is set to H.264. For bitrate, a good starting point is 8 Mbps for 1080p videos and 6 Mbps for 720p videos. You can adjust the bitrate higher or lower depending on the complexity of your video.

Step 5: Specify the Output File

Click on the Output File field and enter the desired location and filename for your exported video. Make sure the file extension is set to .mp4.

Step 6: Start the Export

Click the green Queue button at the bottom of the Adobe Media Encoder window. This will start the export process. The export time will depend on the length of your video and the complexity of your effects.

Step 7: Upload to Facebook

Once the export is complete, you can upload the video to Facebook. Go to the Facebook website or app and sign in to your account. Click the Create Post button and select the Photo/Video option. Choose the exported video file and add a caption and other details. Then, click the Post button to publish your video on Facebook.

Conclusion

By following these steps, you can ensure that your After Effects projects look their best when exported for Facebook. Facebook is an excellent platform for sharing your creative work with the world, and by using the correct export settings, you can make sure that your videos are always seen in their best light.

I hope this tutorial was helpful. If you have any questions, please feel free to leave a comment below.

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